Sports Nutrition

Supported rebrand and led DTC email design to drive engagement and retention.

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Skincare & Beauty

Led UX audit and optimised PDP and side cart, resulting in +400% CVR, +31% AOV, and +34% subscription growth.

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Sports Apparel

Redesigned store post-rebrand, reducing friction across the journey. Achieved +26% CVR and +69% checkout progression.

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Personalisation Art

Led full-site UX/UI for new-to-market product with a focus on product education and conversion clarity.

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Medical

Led rebrand and site design for GLP-1 brand, optimised consultation flow, and built out scalable design system.

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Fashion

Delivered full site design and art direction, introducing a personalised quiz to guide customer buying decisions.

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Pet Supplements

Advised on AOV and subscription growth through smart cart strategy; supported retail packaging and labelling updates.

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Fashion Gaming

Designed UX/UI to boost gameplay engagement, focusing on navigation and key interactive components.

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Sports Technology

Designed and developed new site to elevate UX and support fundraising -Kickstarter exceeded goal by 91%.

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Recruitment

Delivered brand identity, site design, and development for recruitment startup.

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Health & Fitness

Brought new product to market—led UX and design, managed eCommerce store, and launched on Amazon and TikTok Shop. Drove significant direct sales post-launch.

Fashion

Designed a product page bundle builder, resulting in a successful uplift in conversion rate.

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