Led UX audit and optimised PDP and side cart, resulting in +400% CVR, +31% AOV, and +34% subscription growth.
Led rebrand and site design for GLP-1 brand, optimised consultation flow, and built out scalable design system.
Delivered full site design and art direction, introducing a personalised quiz to guide customer buying decisions.
Designed and developed new site to elevate UX and support fundraising -Kickstarter exceeded goal by 91%.
Delivered brand identity, site design, and development for recruitment startup.
Brought new product to market—led UX and design, managed eCommerce store, and launched on Amazon and TikTok Shop. Drove significant direct sales post-launch.