Over the last 7 years has seen me grow as a UI / UX Designer working within various high performing companies in Tech, Nutrition and Sports, while additionally working directly with clients.
Through these experiences I developed a notice for User Centred design and its impact on businesses growth. Putting more focus towards web and product design, specifically eCommerce and service based companies. I have learnt the fundamentals of working with stakeholders, organising project timelines, outlining user journeys, building wireframes, holding feedback meetings, delivering final products and conducting handovers with developers to produce the best possible result for clients. Revising data after projects are complete, allows to deliver products that are customer focused.
Web and mobile UI / UX design and visual development. Brand identity and graphic design. Working directly with clients. (The One Glove, the Jag Workshop, Yielders and more)
Working in the fast paced world of eCommerce (D2C), with one of Europe’s leaders within the sport nutrition sector.
While playing a major role throughout the rebrand of Bulk Powders to Bulk™, developing efficient design systems to streamline the process of designing emails, and being a part of new product launches to deliver informative landing pages and more. I understood how well thought out customer-centred designs can impact the business ability to convert leading to financial gains.
Core areas of focus within my role were, to ensure emails maintained consistency of customer-centred design, while also continually developing on the site’s user experience to increase company metrics.
Conceptual designs for promotions across multiple assets. Working with multiple gaming brands (FoxyBingo, FoxyCasino, CheekyBingo and more) to produce engaging concepts that feature over various sections on site, within emails and in acquisition channels.
Assets designed had to cater to the webs responsive view, therefore introducing me to designing for the web.
"I’ve had the pleasure of working with Avalon across a variety of brands and am always blown away by not only the quality of his work, but the flexibility and open mindedness he approaches each project with. There is a reason I have contracted him at every single business I've worked in which is crying out for a UI/UX expert.
I am a perfectionist admittedly and I can be a bit difficult to work with, but what I love about Avalon is that every piece of feedback is responded with logic and research. If I think something will look or perform better, he'll respond with why he believes X or Y would be better suited and I can never argue with the reasoning, he knows his stuff."
"Avalon brought inspiration and attention to detail to a challenging and frequently evolving project combining rebranding, loyalty and applying a new CX vision. He help us to improve customer journeys to help increase customer engagement and AOV. His skills meant he was able to deliver high-quality visual designs as well as helping shape the UX and overall experience in a difficult regulated sector."
"Avalon joined our program of work as a Customer Experience Designer. Hitting the ground running, he brought strong UX/UI design principles to help deliver to a tight timescale. Avalon actively took part and ideated on complex UX challenges to ensure the client got valuable customer outcomes. As the project was subject to change, he took an Agile, rational approach coming with ideas to improved the working process and embraced change which ensure delivery on time and to the highest quality."
“He's been a huge part of our Digital team for a couple years now, playing a big role in moving us from Bulk Powders to Bulk we see today. From emails to banners to landing pages and everything in between.
More than that he's been a great guy to have around and I know he'll be missed. I want to thank him for everything he's contributed to Bulk and wish him the best as he moves into freelance and all round creative work."
"I am extremely happy with the website that Avalon from Studio Portolan has created for me. It is visually appealing, professional, easy to navigate, and, responsive – everything we asked for in regards to design was perfect. Avalon was a pleasure to work with throughout the whole process and has offered his advice and support post-launch. I have and will continue to recommend Avalon and Studio Portolan to others."
“Working with Studio Portolan has been excellent. We have many regular customers praising the new website on how much time they have saved by booking online. On top of that, we have seen an increase in new customers which has provided the business with stability and significant growth.”