Empowering your customers

Improving DTC Brands Customer Experience, to Boost Visibility & Revenue

Stand out in a saturated market through redefining your brand, and construct a high converting sites and eCommerce stores.

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Our Case Studies
Customer Success Story:
"A month after launching our new rebranded site, our conversions increased by 122.22%"
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Who we help?

DTC eCommerce brands that realised they're missing out on potential sales

Potential new customers visiting your stores site will make an instant decision within 6 seconds if they trust you enough to stay and keep browsing. If you managed to gain their trust, now you need to convert them to paying customers.

We bring trust and visual identity through our detailed brand strategy sessions. Our deep analytic analysis, allows us to identify where and why customers are't completing journeys. Finally implementing growth strategies to boost AOV and Retention.
Ready to Scale your Store!

Our Services

Solutions at all stages of your journey

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Your brand can be created from the beginning or evolving.

• Brand Strategy

• Visual Identity

• Design System

• Promotional Artwork

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Identify your store needs to differentiate and communicate to your customers.

• User Research

• UI/UX Website & App Design

• Development

• Copywriting

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Once online, we grow your customers and ensure they return.

• Google & Social Ads

• Social Media Campaign


• Email Marketing

Bulk LogoThe One Glove logoSunsolve MD logoDrest LogoBlu logoThe Jag Workshop logo

Key Selected Projects

Grow your store with strategy, design & creativity

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About Me

The history of how I got here.

Over the last 7 years has seen me grow as a UI / UX Designer working within various high performing companies in Tech, Nutrition and Sports, while additionally working directly with clients.

Through these experiences I developed a notice for User Centred design and its impact on businesses growth. Putting more focus towards web and product design, specifically eCommerce and service based companies. I have learnt the fundamentals of working with stakeholders, organising project timelines, outlining user journeys, building wireframes, holding feedback meetings, delivering final products and conducting handovers with developers to produce the best possible result for clients. Revising data after projects are complete, allows to deliver products that are customer focused.



Jun 2019 - Present
London, UK

UX & Web Designer

Web and mobile UI / UX design and visual development. Brand identity and graphic design. Working directly with clients. (The One Glove, the Jag Workshop, Yielders and more)



Jan 2020 - Oct 2021
London, UK

Digital Designer

Working in the fast paced world of eCommerce (D2C), with one of Europe’s leaders within the sport nutrition sector.

While playing a major role throughout the rebrand of Bulk Powders to Bulk™, developing efficient design systems to streamline the process of designing emails, and being a part of new product launches to deliver informative landing pages and more. I understood how well thought out customer-centred designs can impact the business ability to convert leading to financial gains.

Core areas of focus within my role were, to ensure emails maintained consistency of customer-centred design, while also continually developing on the site’s user experience to increase company metrics.



Jun 2019 - Present
London, UK

Digital Designer

Conceptual designs for promotions across multiple assets. Working with multiple gaming brands (FoxyBingo, FoxyCasino, CheekyBingo and more) to produce engaging concepts that feature over various sections on site, within emails and in acquisition channels.

Assets designed had to cater to the webs responsive view, therefore introducing me to designing for the web.

Download Resumé


Clients feedback is important to us

"I’ve had the pleasure of working with Avalon across a variety of brands and am always blown away by not only the quality of his work, but the flexibility and open mindedness he approaches each project with. There is a reason I have contracted him at every single business I've worked in which is crying out for a UI/UX expert.

I am a perfectionist admittedly and I can be a bit difficult to work with, but what I love about Avalon is that every piece of feedback is responded with logic and research. If I think something will look or perform better, he'll respond with why he believes X or Y would be better suited and I can never argue with the reasoning, he knows his stuff."

Bulk client portrait
Will Leighton
Marketing Director at The One Glove

"Avalon brought inspiration and attention to detail to a challenging and frequently evolving project combining rebranding, loyalty and applying a new CX vision. He help us to improve customer journeys to help increase customer engagement and AOV. His skills meant he was able to deliver high-quality visual designs as well as helping shape the UX and overall experience in a difficult regulated sector."

Bulk client portrait
David Carr
Director - CX & Innovation at Publicis Sapient

"Avalon joined our program of work as a Customer Experience Designer. Hitting the ground running, he brought strong UX/UI design principles to help deliver to a tight timescale. Avalon actively took part and ideated on complex UX challenges to ensure the client got valuable customer outcomes. As the project was subject to change, he took an Agile, rational approach coming with ideas to improved the working process and embraced change which ensure delivery on time and to the highest quality."

Bulk client portrait
Shramik Parmar
Delivery Lead at Publicis Sapient

“He's been a huge part of our Digital team for a couple years now, playing a big role in moving us from Bulk Powders to Bulk we see today. From emails to banners to landing pages and everything in between.

More than that he's been a great guy to have around and I know he'll be missed. I want to thank him for everything he's contributed to Bulk and wish him the best as he moves into freelance and all round creative work."

Bulk client portrait
David Rossiter
Head of UI/UX at BULK™

"I am extremely happy with the website that Avalon from Studio Portolan has created for me. It is visually appealing, professional, easy to navigate, and, responsive – everything we asked for in regards to design was perfect. Avalon was a pleasure to work with throughout the whole process and has offered his advice and support post-launch. I have and will continue to recommend Avalon and Studio Portolan to others."

Bulk client portrait
Henry Kent
Founder at Fixed Interest Investments

“Working with Studio Portolan has been excellent. We have many regular customers praising the new website on how much time they have saved by booking online. On top of that, we have seen an increase in new customers which has provided the business with stability and significant growth.”

Bulk client portrait
Samuel Mousavi-Portolan
Owner at The Jag Workshop


Let’s Connect and talk over opportunities

Are you ready to redefine your brand and online store?

We will go over your current traffic, conversions, and goals, to see if we are a good fit.




+44 77586 12196






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